At the close of the 1980s, NASCAR began expanding its brand of auto racing beyond its comfort zones of the South and Southwest to other regions of the country.
NASCAR’s plans coincided with those of an ambitious entrepreneur from Maine named Bob Bahre, who in 1990 converted a huge swath of land in Loudon, N.H., into New Hampshire International Speedway.
NHIS was renamed New Hampshire Motor Speedway when Speedway Motorsports purchased the track in 2008. The Magic Mile, which it became known, will host the NASCAR Cup Series Foxwoods Resort and Casino 301 on Sunday at 3 p.m.
As New Hampshire was establishing its place as a NASCAR destination, the driver that helped put Loudon on the stock car map in the 1990s was a rising star from (incredibly) South Boston, Va., named Jeff Burton.